Can Traditional Tactics Help Agents Weather a Flat Market?
BY
Bobbi Pronin
.
May 13, 2025
While spring of 2024 saw broker confidence soaring, the mood is less optimistic this spring, with interest rates and affordability keeping the market mostly flat and federal government policies making consumers hesitant about major financial decisions.
Though it remains to be seen how tariffs, layoffs, and federal policies will directly affect housing, market experts see a return to the basics as a smart strategy for agents.
Brokers surveyed in RISMedia’s recent Broker Confidence Index said they will focus on standard practices like rate buy-downs, finding trusted referral partners, or having buyers expand their search radius and criteria, while a little over one in 10 said they will focus on new constructions to help address inventory issues.
Traditional real estate coaches recommend basics like:
- Getting into the office at the same time each day
- Networking to add more people to your database
- Working the phones whether you want to or not (*Make sure to comply with TCPA and confirm numbers are not on DNC lists)
Nextgen agents are leaning in on:
- Mastering the art of search engine optimization (SEO)
- Implementing new email campaigns
- Embracing social media to build your personal brand
In short, real estate professionals say, put the strategies that work for you on steroids while viewing 2025 as a great rebuilding year in the areas of prospecting and special skill development. Use any down time to:
- Build prospecting into your daily schedule
- Learn new technologies
Consider adding niche licensing to your resume, or licensing in new areas such as appraising or home inspection
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This material is not intended to be relied upon as a statement of the law, and is not to be construed as legal, tax or investment advice. You are encouraged to consult your legal, tax or investment professional for specific advice. The material is meant for general illustration and/or informational purposes only. Although the information has been gathered from sources believed to be reliable, no representation is made as to its accuracy. Intended for distribution to only one per individual for marketing purposes only on behalf of our company. Not for reproduction.
About Bobbi Pronin
Bobbi Pronin is an award-winning writer based in Orange County, Calif. A former news editor with more than 30 years of experience in journalism and corporate communications, she has specialized in real estate topics for over a decade.
Bobbi is not an employee of Anywhere Integrated Services or affiliated with its title companies.
